AUDIENCE RESEARCH

The audience research that I have done will affect my choices that I will make for my music marketing as it needs to match the brief of the target audience 30-49 which is my main focus. To try and pull my target audience in and sell my music video and magazine well.

PRIMARY RESEARCH

I have carried out a research in music to 30-49 year old, which is my set target audience, on Google Forms and this is the result I have discovered.

 

From my research, I have discovered that their favourite artists are mostly bands and those playing instruments which leaned towards more indie rock genre. They have also clarified that loud music videos don't appeal to them therefore having a indie rock genre is not too loud. 

If you are aged 30-49, feel free to fill out my questionnaire:

https://docs.google.com/forms/d/e/1FAIpQLSc3aGxqM_U8X5Mxxu_6m1RuLxugx0s18EE28keVb6bm3GGNlQ/viewform?usp=sf_link

SECONDARY RESEARCH

Favourite music genres among consumers in the United States as of July 2018, by age group:

From my secondary research i have discovered that indie/rock genre is popular which is also similar to my primary audience research.

Overall, what I have discovered and decided to use the genre indie rock genre for my music video. In the end I have decided to use the song '7' by Catfish and Bottlemen which is an indie rock genre. The song is not too loud but it is also quite chill with its melody.