COLUMBIA RECORD LABEL

COLUMBIA RECORD LABEL:

Columbia Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese conglomerate Sony. It was founded in 1887, evolving from the American Graphophone Company, the successor to the Volta Graphophone Company.

Famous artists such as Beyonce, One Direction, Little Mix etc are under this record label.

This record label tends to market their artists well worldwide making them well known.

HOW DOES ML AND REP TARGET THE TARGET AUDIENCE 30-49?

Its ml and rep perhaps does not target the target audience 30-49 years old because the music video is quite sexualised which I found out from my research that the target audience that these type of music videos does not appeal to them. 

HOW DOES INDUSTRY TARGET THE TARGET AUDIENCE 30-49?

The industry targets the target audience of columbia records because they distribute and market the songs well enabling a range of audience to listen to their songs. 

The Chainsmokers music video for 'closer' has elements of media language and representation that may not target the target audience of 30-49 year old through the way that they are showcasing skin and perhaps being sexualised . However, women being sexualised in the media could be seen as common. 

Its media industry could perhaps target the target audience 30-49 year old as the company is a well known record label with a lot of artists to choose from.

bell Hooks could argue the fact that women are sexualised in the media and doesn't empower due to patriarchy and being dominated by men.

MEDIA INDUSTRIES: went number 1 in both US and the UK.
                                          held number one position on Billboard Hot 100 for 12 consecutive weeks.
                                          Was marketed and distributed well by Columbia records as the song was played in every radio station making it known to everyone.
AUDIENCE: A typical target audience would be a female in their late teens or early twenties.

Train's music video for 'Hey Soul Sister' has elements of media language and representation which attracts the target audience of 30-49 year old as it is quite a chill and upbeat song where the music video could perhaps be seen as 'normal' and simple.

Its media industry targets the target audience of 30-49 year old as this song was well marketed and distributed across the world as it is well known despite it being an old song.