PLANNING

Animatic of 7 -

LOCATIONS (photos from the internet):
BEDROOM: 

AUDIENCE RESEARCH

The audience research that I have done will affect my choices that I will make for my music marketing as it needs to match the brief of the target audience 30-49 which is my main focus. To try and pull my target audience in and sell my music video and magazine well.

PRIMARY RESEARCH

I have carried out a research in music to 30-49 year old, which is my set target audience, on Google Forms and this is the result I have discovered.

 

From my research, I have discovered that their favourite artists are mostly bands and those playing instruments which leaned towards more indie rock genre. They have also clarified that loud music videos don't appeal to them therefore having a indie rock genre is not too loud. 

If you are aged 30-49, feel free to fill out my questionnaire:

https://docs.google.com/forms/d/e/1FAIpQLSc3aGxqM_U8X5Mxxu_6m1RuLxugx0s18EE28keVb6bm3GGNlQ/viewform?usp=sf_link

SECONDARY RESEARCH

Favourite music genres among consumers in the United States as of July 2018, by age group:

From my secondary research i have discovered that indie/rock genre is popular which is also similar to my primary audience research.

Overall, what I have discovered and decided to use the genre indie rock genre for my music video. In the end I have decided to use the song '7' by Catfish and Bottlemen which is an indie rock genre. The song is not too loud but it is also quite chill with its melody.

MAGAZINES

HOW DOES ML AND REP TARGET THE TARGET AUDIENCE 30-49?
Its ml and rep target the target as it has features such as 'Coldplay' and 'Nirvana' who are well known amongst 30-49 audience. Also, The 1975 has a similar genre to them such as a rock band genre which could enable a 30-49 target audience to stay within their preferred genre whilst listening to a modern artist/band. 

HOW DOES INDUSTRY TARGET THE TARGET AUDIENCE 30-49?
Its industry of Q magazine targets the target audience as it is a well known music magazine in the UK which often features bands and other artists who plays instruments, such as Ed Sheeran, Blur etc, which could pull the audience into reading the magazine that they are familiar with.

This edition of the magazine came out in December 2018 and it talks about their new release album 'A Brief Inquiry into Online Relationships' which came out in October 2018. 

This photograph has also been turned into a poster that was sold at their concerts.

Masthead: Q Magazine
                  Q is a popular music magazine published monthly in the United Kingdom. It was
                  founded in 1986 by the journalists and broadcasters Mark Ellen and David
                  Hepworth, who were presenters of the BBC television music series Whistle Test.
MAIN IMAGE:
- Underwater full body shot where the light shines from above which illuminates their faces.
- The lighting from above and surrounding them in water makes the photo into a dream like image suggesting they are mystical and perhaps magical.
- The main image has Matty Healy looking directly at the camera whilst the other members are looking down whilst they are hugging each other. This highlights their closeness in their relationship as band. Perhaps they are all 'sinking' in together into the 'deep' into their problems as Matty Healy opens up his drug addiction and going into rehab inside the article.

TITLE:
- The font of the title is in Sans serif  'In Deep with The 1975' which fades out as you get to the bottom of the 1975. This could perhaps suggest Matty's problem of drug addiction fading away and it interestingly blends and fades well to the background making it seem to flow like water.
- The title is 'In Deep with The 1975' and they are placed deep into the water which is interestingly executed by the photographer. Being in the deep also relates to how Matty Healy sank secretly into drug addiction which is what the article is about.The link of all the theme, such as the colours blue, enables the magazine to seem well-organised and come together.

COSTUME:
- Thin white shirt which enables to move through the water creating waves of shapes onto their shirts. Also their shirts seems to as if it's hugging on tight to their skin which could link to the fact they are also hugging.
- The other 3 members (Ross MacDonald, George Daniel, Adam Hann) are wearing blue jeans to blend in with the blue theme. Whereas Matty is wearing striped bottoms which enables him to standout which could highlight the fact that the article inside is mostly an interview with him and Q magazine.

FEATURES:
- 'Coldplay', 'Dave Grohl', Nirvana', Bobby Gillespie' are mentioned in the front cover (sometimes even with a red font to make them standout) to attract other readers and fans of the band which are like a rock band type which links to The 1975 as they are an Indie, pop, rock band.
- The names that are featured highlights that it is a magazine for music with famous bands and artist names.
- This enables to reach out to a target audience even above 30+ despite The 1975 having teens and young adult fans.

- The caption:
 'Matthew Healy comes up for air' highlights how he has finally gotten over his drug addiction and is able to breathe properly almost as if drugs were suffocating him.
It is written in serif font and the lettering of 'Air' is placed onto different colours making it look interesting and standout.
Also the colours used for the font and background aren't one colour, but they fade into other colours creating shades and towns of darkness.

- MAIN IMAGE:
A full body shot of Matty Healy underwater with the light shining above illuminating nice reflections onto the floor and emphasising the bubbles in the water.
The way his body is positioned almost seem that he is going up to the water as he 'comes up for Air' being free from his drug addiction.  

LAYOUT: 
- 1 picture for each page at opposites places on the page. This enables to make the article look neat and well-organised .

IMAGES:
- Once again links back to their theme of water making sure there's links and have a sense of theme for their article of  The 1975 to make it all come together.

MAIN IMAGE:
- The members are falling down to the pool at different times which links to the fact within this page of the article it talks about how there has been a 'rise of anxiety depression, suicide, self harm' highlighting the fact that people are reaching themselves at a low part of themselves and are falling into mental health problems like this but they don't realise it as the members are looking at the camera. Also the fact that the magazine talks about problems on mental health educates its readers on what is going on with our society and raise awareness. This also highlights how The 1975 is using their media platform correctly to educate and raise awareness that is not touched upon in society a lot. 

COSTUME:
- All the other members are wearing clothes that cover themselves up apart from George Daniel with his shirt wide open showcasing his upper body. This could be the fact that he is not ashamed of  his body and is alright with showcasing some skin. On the other hand, the photographer may have 'pick n mix' this photograph into the way it turns out to draw female readers in and perhaps advertise his body. Men showing their upper body is common in the media and perhaps the photographer have done this to show a different side to The 1975 as they talk about their problems.

ARTICLE:
- The next story is separated and distinguished that is a new story with a big serif font of 'M' which highlights to the fact that this next part focuses on Matty Healy and his love life with his model girlfriend Gabby Brooks and about his mental health problem.

MAIN IMAGE:
- A full body shot, almost as if they're sitting down on the floor, with a light shining from above illuminating their faces and highlighting certain features on their body such as their feet and skin. This makes the image seem quite angelic and mystical. The light also emphasises the bubbles created by breathing under water and perhaps some of the bubbles are created by the crew team to make the photo come together.
- They are also trying their best to look at the camera making it seem quite intimate and dreamlike for the readers.
- As they sunk down into the water, their clothes seem to pull up/ away showcasing skin especially for Adam and George. The editor has 'pick n mix' this photograph to represent The 1975 as being mature and open to the public as they open up to the problems of society and even themselves.

COLUMBIA RECORD LABEL

COLUMBIA RECORD LABEL:

Columbia Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese conglomerate Sony. It was founded in 1887, evolving from the American Graphophone Company, the successor to the Volta Graphophone Company.

Famous artists such as Beyonce, One Direction, Little Mix etc are under this record label.

This record label tends to market their artists well worldwide making them well known.

HOW DOES ML AND REP TARGET THE TARGET AUDIENCE 30-49?

Its ml and rep perhaps does not target the target audience 30-49 years old because the music video is quite sexualised which I found out from my research that the target audience that these type of music videos does not appeal to them. 

HOW DOES INDUSTRY TARGET THE TARGET AUDIENCE 30-49?

The industry targets the target audience of columbia records because they distribute and market the songs well enabling a range of audience to listen to their songs. 

The Chainsmokers music video for 'closer' has elements of media language and representation that may not target the target audience of 30-49 year old through the way that they are showcasing skin and perhaps being sexualised . However, women being sexualised in the media could be seen as common. 

Its media industry could perhaps target the target audience 30-49 year old as the company is a well known record label with a lot of artists to choose from.

bell Hooks could argue the fact that women are sexualised in the media and doesn't empower due to patriarchy and being dominated by men.

MEDIA INDUSTRIES: went number 1 in both US and the UK.
                                          held number one position on Billboard Hot 100 for 12 consecutive weeks.
                                          Was marketed and distributed well by Columbia records as the song was played in every radio station making it known to everyone.
AUDIENCE: A typical target audience would be a female in their late teens or early twenties.

Train's music video for 'Hey Soul Sister' has elements of media language and representation which attracts the target audience of 30-49 year old as it is quite a chill and upbeat song where the music video could perhaps be seen as 'normal' and simple.

Its media industry targets the target audience of 30-49 year old as this song was well marketed and distributed across the world as it is well known despite it being an old song. 

PARLOPHONE RECORD LABEL

PARLOPHONE RECORD LABEL

Parlophone Records Limited was a German-British record label founded in Germany in 1896 by the Carl Lindström Company as Parlophon. The British branch of the label was founded on 8 August 1923 as The Parlophone Company Limited, which developed a reputation in the 1920s as a jazz record label.

Famous artist such as The Beatles, Queen, David Bowie etc were under this record label.

Blur's song 'country house' has elements of media language and representation that target the target audience of 30-49 year old as they were formed in the late 80s and the popular type of music was rock bands which peaked in the early 2000s. It also includes representation to which a British target audience can relate to as it has certain beliefs that was thought to be back then to which 30-49 target audience can understand the music video. 

Its industry targets the target audience of 30-49 year old as bands such as the Beatles, Queen were in the same record to which they can relate to more and have a specific type of music tastes which targets a specific niche audience.

MEDIA LANGUAGE:

MEDIA LANGUAGE / REPRESENTATIONS

MEDIA LANGUAGE:

MEDIA LANGUAGE:

MEDIA INDUSTRIES: 'Country House' is under the album 'The Great Escape' which made 1.05 million (4x Platinum) in the UK,
worldwide they have made 2.54 million.
AUDIENCE: Their target audience were middle/working class British people who like pop and rock.

Coldplay's music video for 'the scientist' has elements of representation and media language which targets the target audience of 30-49 year old as they are a well known band to which all ages are amused by Coldplay. It also doesn't include profanity in its lyrics which may seem uncomfortable for the specific target audience and a 'normal' simple music video which a touch of an interesting editing placed upon the music video.

Its media industry attracts the target audience of 30-49 year old as once again it includes famous bands such as The Beatles and Gorillaz which are old and well known bands to which has a similar music genre to Coldplay attracting more audience and other fans in.

MEDIA LANGUAGE:

MEDIA LANGUAGE:

MEDIA LANGUAGE:

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MUSIC MARKETING BRIEF